New Balance

William J. Riley founded New Balance in Boston in 1906, initially specializing in arch supports. Renowned globally for its heritage-inspired running sneakers, the brand experienced a cultural reawakening in the 2010s due to a renewed appreciation for “dad shoe” aesthetics. Today, New Balance’s product catalog captures a duality of sportswear and lifestyle, spanning sneakers, apparel and accessories. Discover the past, present and future of New Balance including the 9060 'Triple Black,' 2002R Protection Pack 'Phantom' and the Bricks & Wood x 9060 'Nothing Changed but the Address.'